You probably work in the debt collection industry, but if you clicked on this video, you're about to get a free crash course in public relations (you're welcome.)

All you really need to know is that there are basically two types of public relations proactive and reactive.

Reactive public relations is the same thing as crisis management. For example, Chipotle's response to alleged E. Coli outbreaks in their restaurants  or United Airline's response to a passenger being forcibly dragged off a plane.

Today, we're talking about proactive public relations. We couldn't think of a better person to learn from than Jeff DiMatteo, Owner and Partner at American Profit Recovery.

The principles of proactive public relations are pretty simple: If you don't tell your own story, someone else will do it for you. 

In this episode of Debt Collection 101, Jeff walks us through his strategy for telling his own story through consumer compliments and client reviews.

You'll learn: 

The systems you'll need to have in place if you want to start proactively telling your own story
The one sentence his agents say at the end of each call that often leads to a compliment
How this type of proactive PR has impacted American Profit Recovery's bottom line
Where to start if you have zero online presence at the time you're reading this

If you're ready to take control of your own narrative as a debt collection agency, we know this episode will get you started on the right path.

To learn more, visit: https://www.arbeitsoftware.com/howto...