OptIn (NOUN): Express consent from a consumer that you are allowed to contact them on a specific channel of communication.

You may not have heard of optins until recently, now that omnichannel methods of communication like texting and email are more accessible. The reality is that optins were still relevant even when all agencies did was call consumers. Even then, agencies still needed the optin consent to do so.

Building out an optin collection process should encompass any channel of communication your agency dreams of experimenting with even if you aren't doing it yet. We believe your optin process buildout should also be accessible to you today. It shouldn't take months to coordinate. The good news is, it doesn't have to.

We sat down with our very own Product Manager and optin expert, Kaitlyn Filippi, to learn three ways to collect optin consent: 

Verbally, over the phone
‍ Through a website form
Via your letters or validation notices

Watch our conversation with Kaitlyn to start collecting optins today, or visit: https://www.arbeitsoftware.com/3ways...