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00:00 Intro to What is B2B Lead Generation
00:21 Defining B2B Lead Generation
01:10 Lead Generation Methods
06:44 Sales Process


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Intro to What is B2B Lead Generation
B2B lead generation is one of the most important parts of sales. It's when you're generating meetings with potential customers who may buy your product or service.

Defining B2B Lead Generation
The definition we'll be using for B2B lead generation is the process of getting businesses interested in learning more about your products and services before making a purchasing decision. The goal is to take a total stranger and turn them into a paying customer.

Lead Generation Methods
In sales development and business development, your b2b sales funnel's first step to do outbound lead generation. You'll be using cold email, LinkedIn, and cold calling to drum up interest.

Sales Process
The entire goal of lead generation and the b2b sales process is to book a qualified appointment so an account executive or someone who will first qualify the lead can speak with this person over the phone. There are outbound leads that you reach out to and inbound leads, leading to marketing efforts.



Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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