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You can countless hours writing the perfect cold email, but if you don' know how to write a good subject line…

NOBODY is going to open your email and read it!

Now when I first started my sales career, I ran to this exact problem.

Back in the day, I focused a lot of my time and energy on sales prospecting and lead generation. My goal was to figure out how to get new clients.

I would spend days making a huge list of prospects and sending emails.

Unfortunately, not many people would even open the email to read what's inside.

To fix this, I tried an experiment where I tried all types of different email subject lines to figure out what works.

Thousands of emails later, I found four bulletproof subject lines that get results.

These cold email strategies will work if you're a sales development representative, business development representative, account executive, or account manager. If you're doing any B2B sales or selling where you have to cold email someone and book a meeting, these are the right sales strategies.



Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Ultimately, Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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