In the last episode of our Reg F Mini Series, Tim walks through his take on how to know if you have the right kind of consent for omnichannel communication. 

There is no "oneanswerfitsall" solution to consent. To put it a different way, Tim poses a question: Do you ask for consent before you send a letter to a consumer, or manually dial? You most likely don't.

So, before we dive in, determine what kind of consent you need, and why. Once you decide, and in conjunction with your legal counsel, Tim explains how you can wrap your mind around why "the right kind of consent" really comes down to a conversation about risk.