4 things you'll learn in this episode to get responses to your cold emails:
How Mike writes cold emails to get responses
What to do before sending emails
The mindset behind writing emails.
The framework to get responses with cold emails.

Mike Wander is an Account Executive at @itslavenderduh and runs the "3Min Sales School."

Despite describing himself as a mediocre salesperson and an average cold email writer, his results tell a different story.

Mike's results:

In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
His email open rate stands at 65.3%.
He has a 45.8% reply rate on cold emails.

Connect with Mike:   / mikewander  



For more prospecting and sales development tips, join 3,011 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠  / elriclegloire⁠  



Timestamps:

0:00 The average email sales writer
1:07 Booking 87 meetings in his first 3 months.
2:53 Building your account list
9:22 How to create your Point of View
13:58 Effective triggers to use in your outreach.
15:34 Insights into executives' inboxes
19:12 Crafting effective Subject lines
20:26 Overcoming the Mental Spam filter
22:32 Tying your triggers to challenges and how you can help.
25:16 The balance between creativity and following Mike's process.
26:47 Other cold emails frameworks
28:00 How to leverage your research in your outreach
29:24 Tips to improve your cold email reply rate.
30:20 The most common mistake in cold emailing.