Until recently, the words "debt collection" and "social media" were rarely seen in the same sentence.

On the whole, debt collection agencies steered clear of social media, out of a hesitancy to be easier to find by angry or disgruntled consumers. As far as the industry was concerned, it was just another place to get burned, judged or unfairly attacked.

In 2022, it's a whole new world for social media in debt collection.

In November 2021, Reg F gave debt collection agencies permission to use social media as a tool to contact consumers regarding their accounts.

This sparked outrage on what seemed like every corner of the internet, and consumers made it abundantly clear they do not wish to be contacted on their Facebook pages or Instagram DMs.

The question for agencies became "How can I make my agency accessible on social media without making consumers even more angry?"

In order to find out the answer to this question, we sat down with Sean Williams to learn his approach to social media. We talked about:

The strategy behind Williams & Rush's social media presence and the content they share
How he measures the success of his social media presence
Specific ways he interacts with consumers on social media (Spoiler alert: He still isn't doing cold outreach there.)
Tips for agencies who would dip their toe in social media, but aren't sure how to

You can watch our conversation with Sean or learn more about social media for debt collection here: https://www.arbeitsoftware.com/howto...