When you're new to selling online courses, coaching, or digital products, following your competitors isn't always a good idea. They're in a different position to you hundreds of sales, plenty of testimonials, and countless hours of content mean they have more know, like and trust than someone just starting out.

Does that mean you can't compete? Of course not!

But your approach to selling your digital course, coaching program or digital products needs to be different when you're just starting out.

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