Meta Advantage+ Shopping campaigns are rolling out to Meta ad accounts as we speak. Meta claim they provide a big increase in performance by leverage AI to do almost all of the heavy lifting for us.

With Advantage+ Shopping Campaigns, we don't need to do any targeting (apart from choosing a country), and it combines our prospecting and retargeting into a single campaign and single ad set. It's then up to Facebook's AI to decide who sees your ads and when.

In this video you'll get an indepth look at these new Facebook Advantage+ Shopping campaigns, including how they work, how to set them up, and my thoughts on them

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