Google is retiring Universal Analytics in 2023 and replacing it with Google Analytics 4 (GA4), so now's the time to get set up with GA4 in preparation for the transition.

In this video you'll learn how to set up GA4, how to configure conversion tracking, and how to set up your Facebook ads and Instagram ads so you can track your conversions inside GA4. That includes the ability to see which campaign, ad set, and ad a user came from before converting. All right inside GA4.

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00:00 00:53 Why You Need To Upgrade To GA4
00:54 2:43 Step 1: Set Up Your GA4 Account
02:44 09:16 Step 2: Set up Google Tag Manager
09:17 22:40 Step 3: Configure GA4 Conversion Events
22:41 25:55 Step 4: Add UTM Parameters to Your Facebook Ads
25:56 31:16 Step 5: Set Up CrossDomain Linking
31:17 Step 6: Viewing Your Data in GA4

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#facebookads #googleanalytics #marketing #analytics