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Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealthbuilding. She emphasizes the importance of focusing on increasing your earning power rather than just saving money.

Vivian discusses her own journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in indextracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

Timestamps:

00:00 Vivian Tu shares her goal of being rich and desired wealth.
06:00 Focus on increasing earning power rather than saving.
07:16 Importance of learning and being selfish in job choices.
09:50 Vivian's mom's reaction to her leaving JPMorgan.
11:53 Taxsaving strategies: retirement accounts, mortgage interest, tax credits.
14:28 Why rich people buy highend fake bags.
16:04 Women providing for themselves and investing.
20:16 Being flexible in partnership roles.
21:10 Vivian's portfolio consists of indextracking ETFs and targetdate retirement funds.
21:51 Slow and steady investing is recommended for most people.
22:13 Chinese culture associates investing with luck and gambling.
23:41 Vivian wrote a book to provide a comprehensive guide to personal finance.
25:09 Vivian's business made $3.2 million.
27:20 Vivian feels more fulfilled making $300k from her business.
30:26 Instagram is a powerful platform for Vivian's content.
33:01 Vivian Tu mentions the shift in attention spans and content delivery.
34:00 Vivian Tu shares her content creation process and time allocation.
37:31 Vivian Tu breaks down her revenue streams, with brand partnerships being the largest.
41:40 Pricing yourself as a creator.
42:30 Vivian Tu plans to expand into different mediums in the next five years.
43:49 Vivian Tu talks about the structure of her core team.
50:47 Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses.
53:01 Vivian values her friends who understand her experience.
54:43 Vivian believes friendships should be a costbenefit analysis.
58:09 Some biases hinder certain minorities' success.
1:00:35 Vivian empowers diverse talent in her hiring decisions.
01:01:30 Vivian Tu talks about her family and work ethic.
01:04:17 Vivian Tu shares her experience as an Asian American business creator.
01:06:51 Vivian Tu shares where to find her book and online.