Nope, you’re not alone! Cats are known to be picky when it comes to new food, especially when the tastes & textures are so different. Ultimately, patience is the most important when it comes to transitioning. While this is definitely not the norm, we’ve even heard of senior cats taking multiple months before getting to full raw. What other tips / techniques did you use to help during the transition phase?

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When we started formulating our Cat Recipes, we thought that it’d be quite similar to our Dog Recipes but we were proven wrong so quick  our nutritionist kept emphasizing the importance of ‘palatability’ for cats which was less of a concern when we were working on our dog meals. Since cats are pickier, it was important to not add anything that might deter them during the transition. Whereas commercial dry food companies would use addins & palatants to solve this, the only thing that we could do was pick our ingredients carefully. Add in the higher nutritional requirements, and now it felt like an unsolvable puzzle. Every ingredient we added in had a significant nutritional role to play. From mussels for manganese to organic egg yolk for choline, each was intentionally chosen.

But as a result, we now have the most nutritionallydense yet most ‘pure’ Cat Recipes. There’s nothing extra like veggies / fillers / spices, and it’s jampacked with the good stuff while still being a high meat percentagebased diet. We can’t wait to hear what yours thinks!