Importance of creating a straightline sales system (Jordan Belfort Wolf of Wall Street).
Defining and understanding the ideal path to a successful close keeps every sales conversation on track and productive.

Think of scripts as a strategy, not a crutch.

Benefits of a script.

1. Gives you confidence
2. Gives you a straight line system
3. Gives you a benchmark to evaluate and improve calls. Draws out objections and highlights gaps in your knowledge.
4. Help you know when to stop talking