What is Strategy? This video covers why defining strategy is a difficult task, reviews traditional but inadequate definitions, synonyms, and the etymology of strategy. Finally, the video discusses a clear and actionable definition of strategy. ⬇

You can pick up a copy of HBR’s On Strategy here: https://amzn.to/2FWwJBx — it’s a mustread for students of strategy.

Timestamps:
0:25 Intro
0:48 Why a definition of strategy is important
1:34 Bad strategy definitions
1:56 Bad strategy synonyms
2:16 Etymology of strategy (Greek to English)
3:18 Business Literature (HBR & Michael Porter, 1996)
5:16 My definition of strategy
5:30 Strategy is a process, not just an outcome
5:42 Strategy as a set of activities & alignment
6:08 Definition of tactics
6:37 Goal of strategy is to occupy a valuable position within a competitive landscape
7:30 There is no “best” strategy, only the right strategy for your circumstances and goals
7:44 Strategies are dynamic because competitive landscapes are dynamic & why copycat strategies usually fail

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Special thanks to Setuniman (http://bit.ly/2UiaTT2) for the killer opening music.