In March of 2013, ArtCenter hosted a lecture and book signing with Roger Martin, dean of Rotman School of Management at the University of Toronto and coauthor of "Playing to Win: How Strategy Really Works" with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. In this video Martin talks about making strategy "simple, fun and effective," and discusses the five choices a company needs to make to have a winning strategy. Martin is also the author of "The Design of Business: Why Design Thinking is the Next Competitive Advantage." The event was presented in association with Live Talks Los Angeles and follows the participation of ArtCenter President Lorne Buchman who interviewed Bill Gross, Idealab CEO and Art Center Trustee, at a Live Talk Los Angeles event in Fall 2012.