This video is part of the Google Digital Marketing & Ecommerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & ecommerce is within reach.

The program, created by Google employees in the field, is designed to provide you with jobready skills in under 6 months to start or advance your career in digital marketing and ecommerce.

Take the Certificate HERE: https://goo.gle/47SIQvp

Why earn a Google Career Certificate?
► No experience necessary: Learn jobready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to indemand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:36 Define the goals of your social media strategy
06:45 Identify your social media target audience
11:11 Choose social media platforms for your campaign
15:54 Types of content on social media
21:40 Determine the frequency and timing of posts
26:51 Use a social media calendar

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