Some campaign performance variance is normal, and could be due to external factors. However, unexpected spikes or drops may be a sign that other elements are impacting the performance.

00:02 Performance fluctuations in Smart Bidding
00:14 Focus on the appropriate metrics
00:40 Use the Bid Strategy Report
01:45 Other potential factors
03:11 Best practices for mitigating fluctuations
03:41 Be sure to assess performance holistically