In this video, I explain what Google Consent Mode v2 is, and why every marketer in the EU will need to implement it in March 2024.

You can use the Consent Mode v2 Checker to see if Consent Mode v2 is already enabled on your website: https://cmv2.anyaway.com/

Blog article: https://anyaway.com/blog/googleconse...

If you would like to reach out, please visit https://anyaway.com/contact

00:00 Intro
00:56 What is Consent Mode?
03:23 Consent Mode v2 is a Requirement
04:25 Basic vs Advanced Implementation
08:21 What is Conversion Modelling?
12:24 What if you don't implement CMv2
13:21 Is GA4 affected?
14:29 Next steps: Use our Consent Checker!
15:17 CMv2 not detected?
16:26 How to set up Basic Implementation in GTM
17:52 If you don't use GTM...
18:19 Outro