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Google Ads Bidding Strategies:
Target CPA (CostPerAction) Automatically sets bids to get as many conversions as possible at your target costperaction.
Target ROAS (Return on Ad Spend) Automatically sets bids to maximize conversion value at your target return on ad spend.
Maximize Conversions Automatically sets bids to maximize conversions within your budget.
Maximize Conversion Value Automatically sets bids to maximize conversion value within your budget.
Enhanced CPC Automatically adjust your manual CPC bids up and down based on the likelihood of a conversion.
Maximize Clicks Automatically sets bids to get as many clicks as possible within your budget.
Manual CPC You manually set max CPC bids at the keyword or ad group level.
Target Impression Share Automatically sets bids to achieve your impression share goal.
Target CPM You set an average CPM bid for impressions.
Viewable CPM You set an average CPM bid for viewable impressions.
CPV You set a max bid per video view.