Each Google Ads bidding strategy is designed to meet a specific goal and choosing the wrong one could mean disaster for your campaign. In this video, we'll walk through each Google Ads bidding strategy and provide insights into how they work, their best and worse use cases, and help you choose which one is right for your goals.

0:35 Intro to Choosing a Bid Strategy
2:40 Manual CPC Bidding
5:39 Enhanced CPC
7:57 Maximize Clicks
10:40 Bidding Strategies and Bid Modifiers
11:40 Maximize Conversions
14:26 Target CPA (tCPA)
19:01 Target ROAS (tROAS)
21:35 Maximize Conversion Value
23:17 Target Impression Share Bidding

#googleadsbiddingstrategies #biddingstrategies #googleads #paidsearch #ppc

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