Join ActiveCampaign expert customers Kay Peacey and Melissa Love from The Marketing Fix as they reveal the secrets to making more money and saving time using ActiveCampaign. In this video, you'll learn how to enhance customer lifetime value through selfservice success strategies and personalized engagement. Melissa shares her proven methods to boost your marketing strategy effortlessly. Don't miss out on these actionable insights!

Forms and Automations Uses:
This process they cover is the use of a form to gather information about their customers and then using automation with conditional content to send emails to those people using the data from that form. This could be a popup form or an inline form (embedded). This all can be done using ActiveCampaign!

Forms:
Video A deep dive into building forms (13:25):    • Let's Learn: Forms!  
Video Tips on making great forms fast (2:08):    • Make Great Forms that get Great Leads...  
Guide A Guide to Forms: https://www.activecampaign.com/learn/...

Conditional Content:
Guide: https://www.activecampaign.com/learn/...

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00:00 Introduction: Meet Kay and Melissa
00:19 SelfService Success Overview
00:46 Benefits of Increasing Lifetime Value
01:08 Launching and Managing Member Goals
01:57 Personalized Member Interactions with ActiveCampaign
02:46 Kay's Experience with GoalOriented Emails
03:46 Applicability to All Business Models
04:58 Enhancing Engagement and Value for Customers
06:14 Reengagement Campaigns for Lapsed Members