Marty Cagan is a luminary in the world of product. He’s the author of two of the most foundational books for product teams and product leaders (Inspired and Empowered), he’s the founder of Silicon Valley Product Group (one of the longestrunning product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive. Now he’s releasing his newest book, Transformed, which is sure to become a staple of techpowered companies worldwide. Marty’s previous appearance on our show remains one of the most popular episodes to date. In this conversation, we discuss:
• The rise of “product management theater”
• Changes in the PM role postZIRP and the shift from growth to build functions
• The disconnect between good product companies and online product advice
• How overhiring has created challenges in the product industry
• The most important skills for PMs to build
• How to know if you’re on a “feature team”
• The potential disruption of product management by AI
• Marty’s new book, Transformed: Moving to the Product Operating Model
• Four new competencies required for successful product organizations

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Find the transcript and references at: https://www.lennysnewsletter.com/p/pr...

Where to find Marty Cagan:
• X:   / cagan  
• LinkedIn:   / cagan  
• Silicon Valley Product Group: https://www.svpg.com/

Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X:   / lennysan  
• LinkedIn:   / lennyrachitsky  

In this episode, we cover:
(00:00) Marty’s background
(04:46) His take on the state of product management
(12:08) Product management theater
(18:33) Feature teams vs. empowered product teams
(24:48) Skills of a real product manager
(29:27) The product management reckoning is here
(32:05) Taking control of your product management career
(34:59) The challenge of finding reliable product management advice
(40:18) The disconnect between good product companies and the product management community
(44:23) Topdown vs. bottomup cultures
(47:06) The shift in product management postZIRP era
(49:44) The changing landscape of product management
(52:05) The disruption of PM skills by AI
(55:56) The purpose and content of Marty’s new book, Transformed
(01:02:05) The product operating model
(01:08:27) New competencies required for successful product teams
(01:11:25) Marty’s thoughts on product ops
(01:15:13) Advice for founders who don’t want product managers
(01:18:06) Lightning round

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Lenny may be an investor in the companies discussed.