Next to enter The Den is Roger Willems and Phil Stratford, who claimed they had together built a multimillionpound transatlantic business. The duo seeks £80,000 in exchange for a 15% equity stake, but with the two businessmen netting more money than Peter Jones annually, the roles are reversed.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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