Learn how to define your market with jobs to be done in this lesson.
✅ Download our Executive White Paper "How to Use JTBD To Grow Faster" https://www.thrv.com/jobstobedone'>https://www.thrv.com/jobstobedone...

You will learn how to define your market. In this video, we will show you why market definitions are critical to your success and how to define your customers JTDB (which is your market). We will show you examples where companies have defined their markets incorrectly and how this led directly to product and company failure. We will show you the techniques you can use to avoid these mistakes.

Learn more about JTBD: https://www.thrv.com/jobstobedone'>https://www.thrv.com/jobstobedone

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00:00 Intro
00:39 How would you beat Amazon using JTBD
39:50 Outro

#JTBD #JobsToBeDone #DefineMarkets