Jobs to be done is a framework that can help product designers identify the true needs of their customers.

People hire a product to do a job. A job is not a task, it is progress toward a goal that a person is trying to achieve. JTBD helps product designers understand why the user do what they do.

What is a job 00:40
Job properties 01:24
What is a job story and how to create one 01:50
How to frame a desired outcome for a job 02:37
Jobs to be done and the idea of "better me" 03:14
How jobs to be done can be used in product design 03:35
How to define jobs 04:57
Jobs to be done versus User Personas 07:11



Twitter:   / 101babich  
Instagram:   / 101babich  


#jobstobedone #jtbd #userresearch #marketresearch #userexperience #customerexperience #userpersona #uxdesign