There's fast fashion – and then there's SHEIN. The Chinese fashion giant is taking what we thought was already bad to new extremes. They produce ultracheap clothes at ultrafast speed, creating an ultrabig hype on social media. But how do they do it?

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an ecofriendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

#PlanetA #FastFashion #SHEIN

Reporter: Beina Xu
Camera: Henning Goll
Video editor: Thomas Rosenberg
Supervising editor: Joanna Gottschalk, Malte RohwerKahlmann

Read more:

The environmental price of fast fashion: https://www.researchgate.net/publicat...

Fashion and the SDGs: what role for the UN? https://unece.org/fileadmin/DAM/RCM_W...

SHEIN, the TikTok of ecommerce:
https://www.notboring.co/p/sheinthe...

The shady labour practices underpinning SHEINS global fashion empire:
https://www.sixthtone.com/news/100847...

00:00 Intro
01:01 What is SHEIN?
03:27 How does SHEIN do it?
05:10 Environmental impact
06:43 Gen Z's climate commitment
08:01 What does the future bode for SHEIN?