Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an ecofriendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

► Check out our channel trailer:    • Planet A | The only one  

► Want to see more? Make sure to subscribe to Planet A!

#PlanetA #Neuromarketing #Consumerism

READ MORE

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book

Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neuromarketin...

Neuromarketing and Ethics:
https://hbr.org/2019/01/whenneuromar...

Study: Instore music affects product choice:
https://www.nature.com/articles/36484


Reporter: Malte RohwerKahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer