Robert Lustig, MD, MSL is an endocrinologist, professor emeritus of pediatrics at UCSF, and author of the bestseller Fat Chance and The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.

We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this.

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