In this quick guide, Andy Crestodina guides you through the best GA4 reports for SEO, from topline traffic to bottomline conversions.

Andy and his team at Orbit Media Studios do SEO, website optimization and GA4 work for hundreds of B2B companies. These are five of the reports they use every day. These are GA4 and search optimization best practices for measuring SEO performance.

1. How to track changes to topline search traffic over time
2. How to track changes to search traffic at the page level
3. How to check the conversion rate for visitors from search engines
4. How to track the lead generation conversion rate for organic traffic
5. How to check the conversion rates for organic visitors for each landing page ← some of the best insights are in this report

Notice how these reports are listed in order from the top to the bottom of the funnel (and from the least to most actionable).

In the end, SEO isn’t about rankings. It’s also not just about traffic. That’s why we go into the conversion rate metrics for actual lead generation.

We’ll do it all using the basic Google Analytics reports, filters and standard metrics. No need for customization, BigQuery, Looker Studio or fancy GA4 explorations.

As a bonus, at the end Andy shows how to have GA4 email you if there is a drop in organic traffic. It’s a “custom insight” with email notifications turned on.

If you’d like to jump into a specific report, use these links.

0:00 Introduction
1:06 Track changes to overall search traffic
1:50 Track changes to traffic to specific URLs
3:01 Check conversion rates for visitors from SEO
5:30 Create a filter to exclude information intent visitors
6:37 Check the conversion rates of visitors from search per landing page
9:24 Create a Custom Insights with an email notification so GA4 emails you if traffic drops.

That’s it! Now you know how to use Google Analytics for better SEO.

You can get the full post here on the Orbit blog. It has the detailed stepbystep processes and screenshots of each GA4 report. → https://bit.ly/3VhB0aF

#ga4 #seo