After 20+ years of planning 1000+ website projects (and measuring performance in Analytics for each) we have learned a few things about what works and what doesn’t on websites.

In this video, we share a list of website elements and content formats that you should probably take off your website ASAP. They may be popular, they may feel like common sense, but everything on this list is here because of hardwon experience or realworld data and examples.

Here’s the list with jump links:

0:31 Vague homepage headlines
1:30 Generic navigation labels
2:40 Meaningless subheadings
3:25 Homepage sliders
3:55 Stock photos of people
4:30 Social media icons
5:12 Dates on blog posts
5:55 Long paragraphs
6:37 Press releases
7:40 PDF files
8:52 Testimonial pages
10:05 Email links
11:05 Dead end thank you pages

Are the exceptions? Of course.
Do you disagree with any of these? Let us know in the comments!

You can get the full post with the detailed breakdown of everything on the list here on the Orbit blog... https://bit.ly/42j88Rb

#webdesign #ux