Wondering if your email marketing needs an upgrade? Curious what works in 2024? Explore the latest email marketing best practices based on 6 billion emails sent annually.
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– / @socialmediaexaminer
About Jay Schwedelson
– Website https://jayschwedelson.com/
– Website https://outcomemedia.com/
– Website https://www.subjectline.com/
– Website https://guruevents.com/
– Podcast https://jayschwedelson.com/podcast/
– Conference https://guruconference.com/
– LinkedIn / schwedelson
– LinkedIn / subjectline.com
– LinkedIn / worldata
– LinkedIn / gurumediahub
– Twitter / worldata
Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/e...
– Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:23 About Jay Schwedelson
08:23 Why Marketers Should Focus on Email Marketing
11:24 Email Marketing Myths: Trigger Words, Open Rates, and the Promotions Tab
19:50 Optimizing Email Subject Lines
30:01 Optimizing Promotional Emails
33:48 Changing Your Email Format to Increase Engagement
42:01 Optimizing Email Cadence and Send Time
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