Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.

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–    / @socialmediaexaminer  

‍ About Ali Kelly
– Website https://smmarketingsociety.com
– LinkedIn   / alikelly  

Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/b...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
01:28 About Ali Kelly
10:46 Why Membership Products are Important to Marketers
15:15 The Key Challenges of Growing a Membership
25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership
30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved
39:08 How the Social Media Marketing Society’s Messaging Changed Over Time

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy