Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business.

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–    / @socialmediaexaminer  

‍ About Allen Weiss
– Website https://www.marketingprofs.com/
– Website https://mindful.cgu.edu/
– Podcast https://www.marketingprofs.com/resour...
– Book https://www.brandbenefitsplaybook.com/
– Email [email protected]
– LinkedIn   / allenmweiss  
– Twitter   / allenweiss  

Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/h...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
01:13 About Allen Weiss
09:22 Why Brand Benefits are Important to Marketers
12:47 The 3 Main Types of Brand Benefits: Functional, Symbolic, and Experiential
20:08 How to Apply Brand Benefits to Improve Your Marketing Efforts
41:10 How to Use Brand Benefits to Grow Your Brand Recognition

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