Arden Klemmer and Sabrina Fonseca, Director of Product Design and Product Strategy (respectively) at &Partners, spoke at Design Driven in January 2020. They spoke about designing products for everyone including taking into account the fact that 1 in 4 Americans have a disability that could inhibit their ability to easily interact with your brand or website. They also shared a number of simple steps you and your brand can take to better incorporate inclusive design from the first ideation to final execution.

Additional links provided by Arden & Sabrina:

IHS report (links within this article):   / indianhealthservicehealthitcasestudy  

User Research Resources:
The End of Average (book): http://www.toddrose.com/endofaverage
Remote User Research: https://dscout.com/
Dana Chisnell (slideshow on building personas around behavior rather than demographics): https://www.slideshare.net/danachisne...

Color Contrast Checkers:
https://usecontrast.com/
https://webaim.org/resources/contrast...

Color Contrast Palette Generator:
http://colorsafe.co/

Color Blindness Simulator:
https://www.colorblindness.com/cobli...

WCAG Mobile Accessibility Guidelines:
https://www.w3.org/TR/mobileaccessib...

Zara's Accessibility AddOn: https://www.equalweb.com/


FirstMark is an early stage venture capital firm based in New York City.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski (@dfkoz) and Jack Cohen (itsjackcohen) of FirstMark.

To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit us online at http://firstmarkcap.com or on Twitter at   / firstmarkcap  .