Nik Sharma, the 'DTC Guy' and Founder of Sharma Brands, spoke at Design Driven NYC in January 2021. Nik shared a condensed playbook for launching a DTC brand in today's world. Nik's helped some of the most wellknown DTC brands launch and thrive—he also covered tactical steps outlining how to test ideas, which channels to double down on, and much more.

FirstMark is an earlystage venture capital firm based in New York City. Design Driven NYC is the largest monthly creative community in NYC, organized by Jack Cohen (@itsjackcohen), Katie Chiou (@katiewav) and Dan Kozikowski (@dfkoz) of FirstMark.

To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit us online at http://firstmarkcap.com or on Twitter at   / firstmarkcap  .