YC Partner Gustaf Alströmer, who was most recently a growth expert at Airbnb describes strategies for scaling your user base. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! https://www.startupschool.org/
Chapters (Powered by https://bit.ly/chaptermeyc)
0:00 Introduction
2:56 Growth Startup School 2018
4:02 Why is growth important?
4:49 Startups = Growth
12:47 You can impact your growth rate.
15:38 Now, measure your retention
19:18 Raise your hand if you are measuring your retention rate
20:10 Growth or Marketing?
20:56 Growth channels & tactics
34:44 Paid Growth
37:17 Search Engine Optimization
44:03 Making Decisions
44:43 Decisions have consequences
45:00 Use experimentation to validate your decisions
46:32 Experiment Review
50:25 Product decisions are hard