A comprehensive brand book would drill down into the language you would use, words you would or would not say even. It would include your core messages, so you have a foundation for consistent messaging.

Your messages would speak about the core benefits you offer and what your competition provides in comparison. These messages are founded on your positioning, your vision mission and values, so that you constantly reinforce the difference you make to your audience’s lives, the value you offer.

Shireen Smith's Website:
https://www.shireensmith.com/

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