B2B vs B2C Marketing (What Are The Differences?)
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In the red corner we’ve got the overly emotional, benefit driven, impulsebuying, often imitated but never replicated B2C marketing.

And in the blue corner we’ve got highly rational but ohsoboring, features driven, logical and rational, and takes forever to make a decision B2B marketing. Both have a time, and a place, and that time and place is here, and now.

Now before we dive into the meat and potatoes about the differences between B2B and B2C marketing we first need to clarify what exactly these things are so we can make sure we’re all operating from the same manual.



First up, is…

B2B: Business to Business. A business that operates by selling its products or services to other businesses.

Next we have…

B2C: Business to Consumer. A business that operates by selling its products or services directly to consumers.



I got to know the B2C world first. The business to consumer. This is what most people think of when they think of marketing as it’s usually the ads you see or hear online, on TV, or even on the radio

My introduction to B2B marketing however came from one of the worst places to learn about it, a textbook.

I remember sitting, staring, and rapidly losing focus on what I was supposed to be reading.

Eyes closing slowly, sounds fading into the background, and my textbook becoming my pillow for the next 45 minutes...

And that's where this video kicks off...

#business #marketing #marketingstrategy

#marketing #digitalmarketing #marketingstrategy

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