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00:00 Intro to B2B Sales Prospecting Explained
00:22 What Is B2B Sales Prospecting
02:25 Identifying Your Ideal Customer
03:55 Outreach Methods
05:37 What To Do After Booking An Appointment
07:31 Refining the Process


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What Is B2B Sales Prospecting
B2B sales prospecting is the act of finding and reaching out to potential buyers with intentions to build a relationship and eventually close a deal. Companies need B2B sales prospecting because they may have a fantastic product or service but have no way to do lead generation and book meetings with qualified prospects.

Identifying Your Ideal Customer
The first step of the B2B sales prospecting process is to identify who your ideal customer is. What pains do they have, and how do you solve those pains.

Outreach Methods
The different type of B2B sales prospecting methods includes cold email, LinkedIn, and cold calling.

What To Do After Booking An Appointment
Once you successfully do B2B lead generation and book consistent appointments, the next step of the B2B sales process is to qualified these leads using questions. If the lead is qualified to buy, an account executive can come in and close the deal.



Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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