Are Facebook conversions campaigns too expensive?

A lot of Facebook advertisers are reluctant to use conversion campaigns on Facebook because they believe they are too expensive.

And it is true that Facebook ads conversion campaigns cost much more per thousand impressions (CPM)...

But is that the Facebook ads cost metric that really matters?

In this video I talk about the cost of Facebook conversion ads and compare that to other Facebook ads costs and campaign types.

#facebookconversioncampaigns #facebookconversionads #facebookadscost

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