Which is best? Campaign Budget Optimization? Or Ad Set Budget Optimization?

The CBO vs ABO debate is a constant in the Facebook Advertising world.

I get asked whether Campaign Budget Optimization or Ad Set Budget Optimization delivers the best results all the time.

The truth is that you need to use the budget optimization strategy that best suits your Facebook advertising sales funnel.

In this video I explain the pros and cons of CBO...

The advantages and disadvantages of ABO...

And when you should use each budget optimization option.

#campaignbudgetoptimization #cbo #adsetbudgetoptimization

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