Meet Kimerah Ramnath, Formula 1 Content Creator, who specialises in F1 fashion, popculture, and insightful commentary.

In less than two years, she has grown a community of over 48,000 followers, and amassed over 5 million likes, driven by a passion for inclusivity and empowerment of women in motorsport.

Lots to look out for including how to work for yourself in content creation, the skills needed to cultivate a passionate community, and what it’s like working so close to the F1 action.

You can find her on TikTok at @f1kimiz and on instagram at @kimerahramnath.

Enjoy the episode!

We cover:
(00:37) Who is Kim Ramnath?
(01:45) Hello and welcome to the SportsGrad Podcast!
(02:13) What’s going on inside the Community?
(05:18) Welcome to the SportsGrad Podcast Kim!
(07:30) Quickfire questions
(10:34) How did Kim get into F1 content creation?
(14:29) When Kim realised she wanted to make content creation a fulltime job
(15:58) How Kim learnt the skills needed without any formal training/education
(17:26) Lessons Kim has learnt about being unique with her content
(19:38) Content and ideas that have helped her following get to nearly 50k
(26:47) Reuben gets Kim’s ideas on content to make in India
(29:23) The most challenging parts of being a solo content creator
(30:59) How Kim deals with trolls online
(33:21) Advice Kim has for those who want to start social media but are nervous to
(34:54) How did Kim find the courage to start content creation?
(36:14) Cool opportunities (like being in F1 garages(!)) Kim has gotten through her job
(42:22) Inject your own personality and always just ask Kim’s advice on how to grow your own following



Additional episodes you may enjoy:
#197: Sophie Reis (Australian Grand Prix Corporation) How to be a content creator in Formula 1
#272: Pete Lock (Queensland Cricket) Journey to General Manager of Marketing and Corporate Affairs at Queensland Cricket



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