Meet Pete Lock, the General Manager of Marketing and Corporate Affairs at Queensland Cricket.

Pete has over 10 years of experience within cricket, overseeing the commercial, sponsorship, hospitality, marketing, digital, and communications for Queensland Cricket/Brisbane Heat.

In this episode, he deep dives into what it’s like leading the most followed social media sports team in Oceania, his career journey that has lead to his role as a General Manager, and what it was like when they signed on AB de Villiers!

Lots to look out for including how to progress within an organisation, how to be an effective manager, and what it’s like being a part of a championship team.

If you enjoy this episode, come along to the Brisbane SportsGrad meetup on the 7th of March and listen to Pete inperson, where he is going to be a panellist.

Enjoy the episode!



We cover:

(00:54) Pete’s introduction

(01:59) Welcome!

(03:51) Meetup recap

(08:20) Community Updates

(12:08) Welcome Pete!

(15:10) Quickfire questions

(19:26) Pete’s career journey to get to Queensland Cricket

(21:45) What Pete looks for when hiring

(24:02) How Pete’s role has evolved over 10 years

(26:55) How Pete overcomes challenges at work

(31:45) Managing the announcement of AB de Villiers

(35:15) Career highlights

(35:57) Inseason vs offseason day

(38:39) The impact that the success of the Big Bash has on yearly outcomes

(43:25) Why the Heat prioritise inmatch experience

(46:20) How Pete cultivates a team environment where people stay for years

(49:15) Skills needed to be a General Manager

(53:55) Benefits of being with an organisation for a decade

(55:00) Advice from Pete

(56:42) ASK SPORTSGRAD


Additional episodes you may enjoy:

#244 Katie Staniforth (Cricket Australia) Event Manager at Cricket Australia

#243 Tom Hickey (Brisbane 2032 Olympics) Living the dream at the NFL, IOC & Brisbane 2032 Olympics



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