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I have a weird handful of friends that… even if they don’t explicitly say it, are less likely to play a game if it’s too “popular.” And strangely, I get it. I’m like that often as well. So naturally, it was time to dig into the psychology behind this.

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This sound familiar? (0:00)
Opera GX is just better (2:01)
The Mere Exposure Effect (3:34)
Feeling like an imposter... (7:21)
Intergroup Threat (10:12)
The internet is a catalyst (13:12)
Ending and post credit scene! (15:48)

▶Games Shown

Final Fantasy VII Remake (2020)
NieR:Automata (2017)
Ghost of Tsushima (2020)
Resident Evil 4 (2023)
13 Sentinels: Aegis Rim (2019)
Undertale (2015)
Tekken 8 (2024)
Outer Wilds (2019)
Super Smash Bros: Ultimate (2018)
Elden Ring (2022)
Resident Evil 4 (2023)
Fortnite: Battle Royale (2017)
League of Legends (2009)
Minecraft (2009)
Alan Wake 2 (2023)
Persona 3 Reload (2024)
Celeste (2018)
Baldur’s Gate 3 (2023)
Pokémon Scarlet (2022)
Control (2019)
Palworld (2024)
Among Us (2020)
Helldivers 2 (2024)
Lethal Company (2023)

▶Media/Clips/Considerations:

   • Popular hate  

▶Music Sources (in Order):

TEKKEN 8 OST | Tekken Fight Lounge Entrance
City Trial Super Smash Bros. Ultimate OST
1080 Snowboarding OST 12 Review
Story: Comical Melty Blood: Type Lumina OST
TEKKEN 8 OST Gallery
Mayor Es Cade Pokémon Colosseum OST
Luigi's Mansion OST E. Gadd's Lab
Luigi's Mansion OST Training
1080° Snowboarding OST DB
Street Fighter Third Strike OST Twilight
Stellaris OST Spatial Lullaby
Rasetsu Alternative OST Sky Shot
Chainsaw Man OST The End of Childhood
Wild Arms OST Into The Wilderness


▶Research Sources

(C) The science behind 'killing' a song when you listen to it too much
https://www.independent.co.uk/lifest...

Why We Dislike Things We See Everywhere
https://www.theswaddle.com/whywedis...

Criticising popular things: why is it so popular?
https://www.theguardian.com/science/b...

(A) The Mere Exposure Effect: Understanding how marketers can optimize emotional responses to OOH ads
https://gorillaitr.com/wpcontent/upl...

(B) Trait and state anxiety reduce the mere exposure effect
https://www.ncbi.nlm.nih.gov/pmc/arti...

(D) Anatomically distinct dopamine release during anticipation and experience of peak emotion to music
https://pubmed.ncbi.nlm.nih.gov/21217...

(E) When mere exposure leads to less liking: The incremental threat effect in intergroup contexts
http://communicationcache.com/uploads...

THE ATTITUDINAL EFFECTS OF MERE EXPOSURE
https://cdn.isr.umich.edu/pubFiles/hi...