#1 Reason Why You're Failing to Attract Clients.
Are you struggling to scale your business and make impactful sales?

What You'll Learn:
Create compelling content that showcases your expertise and attracts highquality leads.
Understand how to use ChatGPT for building precise customer profiles.
Find out how to scale your business by creating scarcity and using effective sales techniques.
Discover how to price your services right and create a demand for your work.
Explore innovative strategies to harness the power of AI in marketing and design.

Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

00:00 Designers need to showcase their expertise; clients won't hire without evidence of skill.
01:24 Start marketing strategies by planning the desired call to action first.
02:34 Discovery calls establish compatibility and are crucial for potential client relationships.
04:13 High close rates might indicate undercharging; 80% close rate suggests undervaluing services.
07:56 Increase rates if clients consistently accept your pricing three times in a row.
09:21 Continuously increase prices until you encounter frequentrejection; it signifies a pricing limit.
11:10 Create content tailored for a receptive audience willing to afford your services.
13:31 Build trust incrementally; use permission marketing to slowly escalate relationships.
14:26 Utilize lead magnets like PDFs, videos, or templates to attract potential clients.
17:03 Develop innovative lead magnets; e.g., quizzes to assess clients' needs and showcase expertise.
20:21 Unique lead generation strategies, like logo quizzes for target industries, can drive client interest.
21:28 Understand the platform your customers are on for effective marketing LinkedIn may work better for professional services than Instagram.
22:37 Use chunking: break down your lead magnet into smaller content pieces, offering snippets and leading to a call to action.
24:12 Always lead with your best content; quality matters when engaging potential clients.
25:10 Engage through comments: provoke engagement to increase visibility; each comment amplifies the post's visibility multiple times.
26:17 Research your prospects before calls; use content and a call to action to filterpotential clients.
28:22 Qualify clients through lead magnet interactions; use gathered information for tailored and informed communication.
29:42 Provide genuine value; the sales process should be about helping, not trapping people.
31:30 Use AI for customer profiles or buyer personas; leverage ChatGPT for generating insights on customer desires, needs, and objections.
36:41 Customize AIgenerated content by training it on your writing style; ChatGPT can mirror your tone to maintain brand consistency.
39:01 In sales, focus on understanding the customer's "why" and let them sell themselves by asking guiding questions.
42:00 Avoid rapid closing questions; create a safe space for the client to keep selling themselves to you.
43:14 The fitness coach manipulated the truth to make the program appealing, understanding the client's inability to commit to the full truth.
46:50 ‍♂ Demonstration of expertise through consistent content creation and leveraging social proof can significantly impact attracting clients.
50:31 Emotional commitment and the use of scarcity tactics in sales can profoundly influence potential clients to commit.
51:23 Establishing multiple commitment points and creating a comfortable, casual environment in sales conversations can boost conversions.
53:20 Handling objections gracefully, offering discounts for prepayment, and emphasizing commitment lengths can incentivize clients.
55:56 Communicating your finite capacity and creating exclusivity around availability can enhance your perceived value and demand.
58:16 Implementing filters and charging for your expertise can effectively manage client inquiries and establish value perception.
01:00:10 ⏳ Gradually increasing pricing to manage demand and using high rates to filter and control the flow of clients can optimize workload and value perception.


Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios

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