An overview of the main psychological reasons why people buy solar, based on the latest research, my experience working with solar companies, and industry feedback.


Part 2 Solar Lead Generation & the 80/20 Survey Loop technique:    • Solar Lead Generation: Using the "80/...  

00:00 Intro

01:29 Green Values
02:12 Financial Motivation
03:07 Religious Reasons
04:37 Social Approval
05:33 Tech Early Adoptors
06:50 Life Events
07:33 Self Reliance
08:24 Summary
10:13 How to apply this as Solar entrepreneur


Research papers:
"Explaining interest in adopting residential solar photovoltaic systems in the United States: Toward an integration of behavioral theories"
https://linkinghub.elsevier.com/retri...

"Factors influencing buying behaviour of green energy consumer"
http://dx.doi.org/10.1016/j.jclepro.2...

"Overcoming barriers and uncertainties in the adoption of residential solar PV"
http://dx.doi.org/10.1016/j.renene.20...