Find out how startups are using AI to reach more prospects ➡ https://clickhubspot.com/jrz

Did you know AI could potentially increase email conversion rates by 94%?

Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebritydriven marketing campaigns.


Mentions
OpenAI https://www.openai.com/
Grammarly https://www.grammarly.com/
Gary Vaynerchuk https://garyvaynerchuk.com/
Get HubSpot's Free AIPowered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

Timestamps
00:00 Transform your business with AI for sales.
04:18 AI: efficient, versatile, depends on data quality.
09:45 AI should profile people to improve engagement.
11:39 AI outperforms humans in marketing email conversions.
13:40 AI excels at user profiling and triggers.
17:30 Construct prospect email in chunks, validate online presence.
20:31 Using CRM and Zapier to automate processes.
25:35 Cheap tactics saturate, value shifts, product quality crucial.
28:06 Importance of customer language in marketing and sales.
30:32 Categorizing customer language for Grammarlylike tool on ChatGPT.

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Host Links:
Kipp Bodnar,   / kippbodnar  
Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.