“Optimization is the key in today’s business environment as businesses today are going after buying patterns and therefore designing their products in such manner. India needs to bootstrap the other sectors as well to get the economic boost.” Indefatigable & focused. With a Ph.D. in Business Strategy and M. Tech in Science & Technology, he has contributed richly in varied fields of sales and marketing, strategic planning, and M & A across companies and industries. Currently, contributing as Director of Sales, Marketing, Strategy, and M&A at Otis Elevator Co. He is focused on enhancing customer experience and making the purchase of elevators as easy as a white good. He is also busy launching the next generation of connected elevators with IoT and Remote Elevator Maintenance capabilities. He enjoys running and writing in his spare time. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx