When it comes to pricing the investment for your digital marketing services, I’ve found some ways to do it to ensure more clients will buy.

The mistake I see a lot of agencies make is that there isn’t a lot of logic behind how they arrived at the set of services offered and the rate they are charging.

When developing your plan, let’s look at PPC as an example. You could show your client the number of campaigns, keywords, or areas of focus and how each of those impacts the investment you are asking them to make.

The main goal is to take your services and divide them into raw components. The great thing about building your digital marketing proposals in a way that shows the building blocks is that when negotiating a deal, there are levers to adjust.

Further, it clarifies what is included and what is not.

When you build your digital marketing campaigns, develop a simple way to determine the investment by looking for the variables that impact your work.

This will allow you to close more details and get more clients to buy because they understand what you are providing and how you determine the investment.

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