The oral nicotine product Zyn has skyrocketed in sales and popularity in recent years, shifting the landscape of the U.S. tobacco market. This remarkable growth has thrust Zyn into a culture war, with Sen. Chuck Schumer calling for a federal crackdown on the flavored pouches and Tucker Carlson becoming an unofficial Zyn spokesman.

WSJ explores what we can learn about Zyn when we test it in a lab and how transformative the product could be for the tobacco industry.

Chapters:
0:00 Zyn’s popularity
1:04 Zyn, explained
2:36 Culture war
6:23 Swedish connection
7:42 FDA review

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